Psychology of management

Potential of renovation
. It characterizes the range of both objective possibilities and 
subjective claims of collective members concerning the speed and scale of changes which may 
be within the scope of both subject and communicative activities. 
The significance of this potential is determined by the inherent to the human brain need in 
updating of information without which a durable involvement of an individual in activity is 
impossible. Here, as in the previous case, there are grounds to distinguish two aspects: the 
objective, and the subjective one. The 
objective
factors are the degree, the depth, the scale and 
quantity of objective changes in a period of time characteristic for a collective. The 

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subjective
factor is the level of collective members’ predisposition for them: their need in and 
desire for changes and renovation of the main activity conditions (objective and communicative 
ones). 
There are two models of this potential’s action: 
a) objective characteristics of renovation potential completely coincide with the 
subjective ones which is possible at its both quite low and high level of evolvement; 
b) renovation potential’s objective and subjective characteristics are in a conflicting 
state. 
Sometimes both variants are combined when objective or subjective characteristics of this 
potential of one part of the collective being quite dynamic collide with un-dynamism, 
conservatism of other members of the same work-group. 
3. 
Potential of acceptance
. It characterizes both objective conditions of infra-collective 
activity directed at an individual’s encouragement and his/her claims for a certain level of 
positive evaluation of his/her activity on behalf the collective. 
The importance of the acceptance potential in the structure of social-and-psychological 
climate is determined by the principal importance for the human of feedback mechanism linking 
him/her with his/her social environment. Stressing a great role of encouragement of approval of 
human activity by the others as the most important factor of an individual’s positive 
psychological state, a well-known Canadian biologist G. Sellier noted in particular that 
personally for him “the thirst for approval and acclaim was one of the most important motive 
forces through life”. Leo Tolstoi in his youth dreamed of crowds of people surrounding him and 
giving thanks to him for something. 
The structure of the acceptance potential includes objective (concerning a person) 
conditions of infracollective activity satisfying to a certain extent a person’s desire for acclaim, 
and subjective strives of a person to being accepted by the collective, the level of a person’s 
claim for being evaluated by the collective in accordance with his/her own self-evaluation. 
As in the previous cases, the following variants of the situation are possible: 
a) correspondence on the grounds of low potential; 
b) discrepancy on the grounds of high level of claims; 
c) correspondence of subjective claims and objective conditions for their satisfaction at a 
high level of the potential; 
d) discrepancy on the grounds of encouragement system exceeding the real potential of 
claims. 
4.