Pearson New International Edition International pcl tp indd 1

Upscale full-service hotel
Lodging property offering the amenities of mid-price hotels
and additional services such as a gift shop, concierge, exercise facility, high-speed Internet
access, and many guest services.
Upscale limited-service hotel
Lodging property within the limited-service segment that
offers a wide range of property and within-room amenities designed to provide high levels
of comfort, convenience, and elegance.
Upsell
Tactic used to increase the hotel’s average daily rate by inviting guests to rent a
higher-priced room with better and/or more amenities (e.g., view, complimentary breakfast,
and newspaper) than provided with a lower-priced room.
Value
Relationship between what one pays for something and what is received in return. Value
is the relationship between the quality and price of the product or service.