Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House


Results Visitor Characteristics and Behavior



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Results
Visitor Characteristics and Behavior
From the data presented in Table 3a, it can be seen visitors to MBSA are relatively ho-
mogenous in terms of their personal characteristics. Most are middle-aged (M
=
47 years),
TABLE 3a Visitor Demographics
Visitor characteristics (n
=
274)
Age (mean)
47 years
Education (%)
8th grade or less
0
Some high school
1.1
High school graduate or GED
3.4
Business school, trade school, some college
19.9
College graduate
29.6
Some graduate school
12.4
Masters, doctoral, or professional degree
33.7
Household Income (%)
Less than $20,000
8.4
$20,000 to $39,999
18.0
$40,000 to $59,999
21.8
$60,000 to $79,999
20.1
$80,000 to $99,999
13.0
$100,000 or more
18.8
Gender (%)
Female
60.0
Male
40.0
Ethnicity/Race (%)
Hispanic or Latino
3.6
Black or African American
.4
Asian American
2.8
White
91.6
American Indian or Alaskan native
1.2
Native Hawaiian or other Pacific Islander
.4
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January 25, 2003
12:16
LSC
TJ668-03
44
G. T. Kyle et al.
TABLE 3b Visitor Characteristics
Is this your first visit to MBSA? (yes)
75.4%
Past visitation to MBSA (mean)
5.4
Was MBSA your primary destination? (yes)
14.1%
Number of sites visited within MBSA (mean)
1.6
Time spent at MBSA (mean)
41 min.
Group size (mean)
3.1
white (91.6%), well educated (more than three-quarters are college graduates), and have
household incomes equal to or greater than $60,000 a year (51.9%).
The most popular activities visitors chose to participate in were viewing the interpretive
exhibits, hiking along the nature trail, and using the restrooms (Table 1). Group size aver-
aged approximately three people who typically spent approximately 40 minutes at MBSA
(Table 3b). For most people, this visit was their first to the site where they were interviewed.
For repeat visitors, however, the average number of past visits to MBSA was approximately
five. Most visitors also indicated that MBSA was not their primary destination and often
ventured no further within MBSA than the site where they were intercepted for interview
(Table 3b).

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