Master's thesis tourism and Local Food and Beverages

3.3 Procedure 
The answers to some research questions supposed to be taken through a researchers' 
administrated questionnaire. In this research, in order to gather the data, the researchers used 
a questionnaire which was developed and mortified based on the literature review. At first, 17 
questions were developed and put to the scrutiny of 20 experts. Then they were reduced to 12 
questions. As was mentioned before, the factors assumed to influence local food consumption 
local food consumption such as authentic-experience, interpersonal, cultural, physiological, 
prestige related factor, and demographical factors were employed and considered to 
constitute the questionnaire. Table 3.1displays the questionnaire arrangement and the related 
questions of each dimension. 
Motivational Factors: 
Authenticity 
interpersonal 
Culture 
Physiologic 
prestige 
demographic 
Question No. 
4 
7 
1, 2, 5, 9,12 
6, 8,3, 11 
10 
A, B,C,D 
Table 3.2 the questionnaire arrangement. 
3.3.1 Research Domain 
According to the topic of this thesis "Tourism and local food and beverages consumption in 
North of Iran" the survey was conducted from June 22, 2010 to September 22, 2010 because 
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Chapter 3. Methodology 
it is a high season in this area and many people visit North of Iran. According to the statistics 
Mazandaran province is an important tourism destination in Iran. 
3.3.2 Data collection procedure 
The questionnaires were distributed among the participant and they were asked to take care 
while answering the question. The questionnaires were collected and the data were gathered, 
classified and analyzed. Also in this study different valid national and international journals 
and books related to the topic were extensively used.