Microsoft Word marketing doc

Chemical Industry : 
The chemical industry is one of the three largest groups of industries in 
India, alongwith iron and steel and textiles. The chemical industry also exports 
goods to the tune of Rs.5000 crore per annum. 
The current annual turnover of the industry is over Rs.40,000 crore, 
excluding petroleum products. In inorganic chemicals, India has a very strong 
manufacturing base, annual production of caustic soda and soda ash are in the 
range of 1.2 and 1.5 million tonnes respectively. Production of sulphuric acid is 
upwards of 3 million tonnes. 
India holding the third rank among the world’s producers of fertilizers. 

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India manufacturers most of its requirements of bulk drugs and 
formulations, in fact, more than 30,000 different pharmaceutical formulations 
worth over Rs.5000 crore are manufactured and sold in India. 
Electronics Industry : 
As per the findings of the centre for monitoring Indian Economy 
(CMIE), the Electronics industry registered a very high growth during the 
eighties. Most of the electronic industries showed growth rates of more than 
30% during these years and the production in the manufacturing sector is 
worked out to 9.5% per annum. The electronics industry is also strong on 
exports. 
 
 
Computers : 
This hi-tech product is making a fast entry and gaining fast acceptance 
among Indian consumers industries, business, government, professionals, 
schools, libraries, air lines, railways and to an extent, even individuals. It is the 
fact that there has been a major enhancement in India’s capabilities in computer 
software. India can become a global factory for computer software. 
Small scale Industry and Khadi and Village Industry : 
These sectors constitute nearly 50% of India’s industrial production.
They also contribute substantially to the export earnings of the country. The 
total production by these sectors exceeds Rs.1,20,000 crore per annum. The 
modern small scale industry accounts for Rs.1,00,000 crore and the balance by 
Khadi and Village industry. They employ nearly 4 crore people. Their 
contribution to exports is in the order of Rs.1,500 crore, handicrafts form a 
major cmponent of exports, accounting for over Rs.6500 crore. The number of 
small scale units in India is around 12.75 lakhs. 
Such appreciable changes taking place in the Indian marketing. Every 
sector of the industry has a role and share in shaping the marketing scenario of 
the country 
Modern services include facilities, such as
i) Credit 
cards 
ii) Courier 
service 
iii) 
Car rental service and new business communication services like 

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iv) 
Value added Telecom services 
v) Fax 
services 
vi) E-mail 
vii) Video 
conferencing