Microsoft Word marketing doc

Powers of National Commission 
The National Commission has the powers similar to those of a civil 
court. It has the power to issue an order to the opposite party directing him to 
do any one or more of the directions mentioned under District Forum. 
It is the highest authority to settle the consumer disputes in the country.
Any person aggrieved by an order made by the State Commission in exercise of 
its powers, may appeal to the National Commission. Any person aggrieved by 
an order made by the National Commission may prefer an appeal against such 
order to the Supreme Court. 
The sellers who failed to comply with the provisions of the Act, shall be 
imprisoned from one month to three years or with a fine of rupees two thousand 
to ten thousand or both. 
3.5 CHARACTERISTICS OF CONSUMERS 
Consumer characteristics with regard to consumerism are, may a time, 
hindering the progress of Consumerism in our country. 
1) 
Illiteracy : Since majority of the consumers are illiterate it is difficult 
to raise their voice against the malpractice of traders. 

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2) 
Consumers are un-organised. 
3) 
Consumers are indifferent. Consumers bother only themselves and do
not take pains to approach the legal protection whenever there is a 
problem. 
4) 
Consumers in urban places hardly have any time to participate in
consumer protection activities. 
3.6
I
NDUSTRIAL AND 
S
ERVICE MARKETS IN 
I
NDIA
 
India has achieved substantial industrial advancement. A solid industrial 
base has been created and considerable degree of diversification and 
sophistication has also been accomplished in this sector. 
The growth has been particularly striking in segments like petroleum 
products, chemicals, metal products, electronics, electrical machinery, transport 
equipment and power generation. 
In recent years Indian industry has also undergone a qulitative change in 
addition to the quantitative expansion. It has embraced the concepts of 
optimum sales of production, state of the art technology internationally 
comparable cost effectiveness and level of productivity. 
Let us see the following major Indian industries 
1. Steel 
Industry 
2. Engineering 
Industry 
3. Automobile 
Industry 
4. Cement 
Industry 
5. Textile 
Industry 
6. Chemical 
Industry 
7. Electronics 
Industry 
8. Computers 
9. 
Small scale Industry and Khadi and Village Industry