Microsoft Word marketing doc

Automobile Industry : 
India holds ninth position in the world in automobile production. The 
production capacity of all types of automobiles put together is of the order of 
2.5 million units per annum. Between 1975-76 and 1993-94, there has been 
substantial growth in every segment of the automobile industry. Output of 
passenger cars grew from 22,000 units to nearly 2 lakh units. Output of three 
wheelers increased from 13,000 units to 1 lakh units. Output increase in two 
wheelers was the most remarkable, from 2 lakh units over 18 lakh units. The 

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output of heavy commercial vehicles is now in the order of 90,000 units and 
that of light commercial vehicles 60,000. 
Cement Industry : 
India is the fifth largest producer of cement in the world. By the year 
2000 the cement production capacity in the country is expected to be well over 
100 million tonnes. Now, cement companies have taken to the marketing route.
Their advertising draws the attention of the consumers to the special features of 
their respective brands of cement. 
Textile Industry : 
India has a very large textile industry. The total sales income of 61 
major companies in this industry aggregates to Rs.10,000 crore. The industry 
presents an interesting picture of the co-existence of four sectors, Khadi, 
handlooms, powerlooms and organised mills. Cotton textiles is the most 
significant segment in all these sectors. 
Textiles and garments are the single largest category of products 
exported from India, accounting for about 25% of the country’s total exports.
The new policy has allowed large firms to set up garment manufacturing units, 
provided they export 50% of their production. Using this facility many large 
business houses are now entering this arena. A number of them are securing 
collaborations with well known foreign garment firms and are setting up large 
scale manufacturing units.