Understanding consumer online shopping behaviour from the perspective of transaction costs

Part C.
Your Perception about Online Shopping 
 
 
C1-C23. Please circle the answer that best describes you. There is no right or wrong answer. Your 
opinion is what matters. 
 
Strongly Strongly
Disagree Undecided Agree
C1. I can save time by shopping on the Internet. 
1 
2 
3 
4 
5 
6 
7 
C2. I shop online where I can reduce my efforts in travelling, 
walking, parking, and waiting as much as possible. 
1 2 3 4 5 6 7 
C3. Online shopping is convenient to search product information. 
1 
2 
3 
4 
5 
6 
7 
C4. I can shop on the Internet at home. 
1 
2 
3 
4 
5 
6 
7 
C5. I can buy things on the Internet at any time when I want.
1 
2 
3 
4 
5 
6 
7 

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C6. I would assess the experience of online shopping as 
convenience. 
1 2 3 4 5 6 7 
C7. I am concerned over the security of personal information 
exchange via the Internet. 
1 
2 
3 
4 
5 
6 
7 
C8. I am concerned that my personal information may be shared 
with business without my consent as a result of purchasing via the 
Internet. 
1 2 3 4 5 6 7 
C9. When sending a message or transmitting information via the 
Internet, I am concerned that it may be read or stored by some other 
person/entity/company without my knowledge. 
1 
2 
3 
4 
5 
6 
7 
C10. I am worried about the security of financial transactions 
carried out via the Internet. 
1 2 3 4 5 6 7 
C11. I am uncomfortable giving my credit card number via the 
Internet. 
1 
2 
3 
4 
5 
6 
7 
C12. It is difficult to be assured that the existing laws and 
regulations are good enough to protect me from problems on the 
Internet. 
1 2 3 4 5 6 7 
C13. It is difficult to be assured that the existing laws and 
regulations are adequate for the protection of my interest. 
1 
2 
3 
4 
5 
6 
7 
C14. It is difficult to determine whether the existing laws and 
regulations can well regularize the online vendors’ behaviour. 
1 2 3 4 5 6 7 
C15. It is difficult to determine whether media reports are credible 
and authentic. 
1 
2 
3 
4 
5 
6 
7 
C16. It is difficult to be assured that media reports can well 
supervise online vendors. 
1 2 3 4 5 6 7 
C17. It is difficult to be assured that online reviews are always 
authentic and credible. 
1 
2 
3 
4 
5 
6 
7 
C18. It is difficult to determine whether online reviews provide 
facts in support of their position. 
1 2 3 4 5 6 7 
C19. Shopping on the Internet is one of my favourite leisure 
activities. 
1 
2 
3 
4 
5 
6 
7 
C20. When shopping online, I feel playful.
1 
2 
3 
4 
5 
6 
7 
C21. I would assess the experience of online shopping as 
enjoyment. 
1 
2 
3 
4 
5 
6 
7 
C22. I enjoy shopping on the Internet. 
1 
2 
3 
4 
5 
6 
7 
C23. Online shopping can bring me happiness. 
1 
2 
3 
4 
5 
6 
7 

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