Understanding consumer online shopping behaviour from the perspective of transaction costs

 
 
Part G. Your Future Intention toward This Online Store
G1-G8.Think about the online products and store you mentioned above in Part D. Please indicate how 
strongly you agree or disagree with the statements below. 
Strongly
Disagree 
Undecided 
Strongly 
Agree 
G1. My choice to purchase from this online store was a wise one. 
1 
2 
3 
4 
5 
6 
7 
G2. I am satisfied with this online store, when compared with 
expectation. 
1 2 3 4 5 6 7 
G3. I think I did the right thing by buying from this online store. 
1 
2 
3 
4 
5 
6 
7 
G4. When I need to buy this kind of products, this online store is my 
first choice.
1 2 3 4 5 6 7 
G5. I will recommend this online store to other consumers. 
1 
2 
3 
4 
5 
6 
7 
G6. I will encourage other friends to purchase 
at 
this 
online 
store. 
1 2 3 4 5 6 7 
G7. I doubt that I would switch online stores in terms of buying this 
kind of product. 
1 
2 
3 
4 
5 
6 
7 
G8. To me, this online store is the best one to do business with. 
1 
2 
3 
4 
5 
6 
7 
Thank you for completing our survey. 
 

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APPENDIX F 
Survey Instrument (Chinese Version)