Understanding consumer online shopping behaviour from the perspective of transaction costs

Journal of business ethics, 
119 (3), 405-422. 
Robbins, S.S. & Stylianou, A.C., 2003. Global corporate web sites: An empirical 
investigation of content and design. 
Information & management, 
40 (3), 205-212. 
Roberts, P.W. & Dowling, G.R., 2002. Corporate reputation and sustained superior financial 
performance. 
Strategic management journal, 
23 (12), 1077-1093. 
Roca, J.C., García, J.J. & De La Vega, J.J., 2009. The importance of perceived trust, security 
and privacy in online trading systems. 
Information Management & Computer Security, 
17 (2), 96-113. 
Rodgers, S. & Harris, M.A., 2003. Gender and e-commerce: An exploratory study. 
Journal of 
advertising research, 
43 (3), 322-329. 
Roehrich, G., 2004. Consumer innovativeness: Concepts and measurements. 
Journal of 
Business Research, 
57 (6), 671-677. 
Rogers, E.M., 1995. 
Diffusion of innovations
: Free Press, New York. 

---

400
Rohm, A.J. & Swaminathan, V., 2004. A typology of online shoppers based on shopping 
motivations. 
Journal of Business Research, 
57 (7), 748-757. 
Roy, M.C., Dewit, O. & Aubert, B.A., 2001. The impact of interface usability on trust in web 
retailers. 
Internet Research, 
11 (5), 388-398. 
Ruiz-Mafé, C., Sanz-Blas, S. & Aldás-Manzano, J., 2009. Drivers and barriers to online 
airline ticket purchasing. 
Journal of Air Transport Management, 
15 (6), 294-298. 
Rust, R.T. & Oliver, R.L., 1994. 
Service quality: New directions in theory and practice
: Sage 
Publications California. 
Ruyter, K.D., Wetzels, M. & Kleijnen, M., 2001. Customer adoption of e-service: An 
experimental study. 
International Journal of Service Industry Management, 
12 (2), 
184-207. 
Sahadev, S. & Purani, K., 2008. Modelling the consequences of e-service quality. 
Marketing 
Intelligence & Planning, 
26 (6), 605-620. 
Sakkthivel, A., 2009. Impact of demographics on online buying behaviour towards different 
products. 
International Journal of Electronic Finance, 
3 (3), 284-296. 
Salancik, G.R. & Pfeffer, J., 1977. An examination of need-satisfaction models of job 
attitudes. 
Administrative Science Quarterly, 
22 (3), 427-456. 
San Martín, H. & Herrero, Á., 2012. Influence of the user’s psychological factors on the 
online purchase intention in rural tourism: Integrating innovativeness to the utaut 
framework. 
Tourism Management, 
33 (2), 341-350 . 
San Martín, S. & Camarero, C., 2012. A cross-national study on online consumer perceptions, 
trust, and loyalty. 
Journal of Organizational Computing and Electronic Commerce, 
22 (1), 64-86. 
San Martín, S., Camarero, C., Hernández, C. & Valls, L., 2009. Risk, drivers, and 
impediments to online shopping in spain and japan. 
Journal of Euromarketing, 
18 (1), 
47-64. 
Saprikis, V., Chouliara, A. & Vlachopoulou, M., 2010. Perceptions towards online shopping: 
Analyzing the greek university students’ attitude. 
Communications of the IBIMA, 
2010, 1-13. 
Saris, W.E. & Gallhofer, I.N., 2007. 
Design, evaluation, and analysis of questionnaires for 
survey research
New York: Wiley-Interscience. 
Schaupp, L.C. & Belanger, F., 2005. A conjoint analysis of online consumer satisfaction. 
Journal of Electronic Commerce Research, 
6 (2), 95-111. 

---

401
Schilke, O. & Cook, K.S., 2013. A cross-level process theory of trust development in 
interorganizational relationships.