Masharipov jahongir axmedovich conceptual analysis of the components of metaphor with the elements of mentality in english and uzbek

Particularly relevant for the study of the concept is the contextual analysis of 
various types of discourse (journalistic, scientific, artistic, advertising, etc.). The 
studies of fragments of modern publicistic and advertising texts represent a value 
component of the concept at this stage. 
The use of experimental psycholinguistic methods is also widespread. Their 
use, according to N.A. Krasavsky, makes it possible to establish the "hidden" signs 
of the concept - its association [Krasavsky 1992]. 
One of such psycholinguistic methods is a free associative experiment. It 
consists in the fact that the subject is given a stimulus word and is asked to react to 
it by the first associations - words or phrases. 
Z.D. Popova and I.A. Sternin believes that the associative field of words and 
word combinations extracted during the experiment into the chosen stimulus word 
can be regarded as a kind of explanation of the meaning that exists in the 
consciousness of the bearer of a particular language. Associative experiments make 
it possible to determine the national characteristics of the linguistic consciousness 
of the people - the connection of words in consciousness, their semantic and 
hierarchical subordination, the brightness of certain components of the meaning of 
the stimulus word, their value load in society [Popova, Sternin 2001: 251]. 
In addition, in the studies of concepts, a receptive experiment is also 
effective, which is carried out using questionnaires. In it subjects are asked to bring 
a subjective definition of the name of the concept. This technique provides an 
opportunity to obtain complete information about the perception and interpretation 
of the concept under study by individual consciousness. The results of the research 
are compiled, and the researcher gets a number of conceptual signs, ordered by 
brightness in the minds of the speakers of a particular language. 

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Display concept, considered V.I. Karasik, are special research methods of 
interpretation of definitions of his name and neighboring designations: 
Description of the concept, according to V.I. Karasik, is special research 
methods of interpreting the meaning of its name and neighboring designations: 
[48;21] 
1) definition (definition of semantic attributes); 
2) contextual analysis (allocation of associated semantic features); 
3) etymological analysis; 
4) paremiological analysis; 
5) interviewing, questioning [Karasik 2009: 92]. 
In our research we used the analysis of the definition, contextual analysis, 
etymological and questioning.