Psychology of management

correspondence
to 
social development demands
, paying attention to a personality’s 
needs and orientation in the collective. The utmost correspondence of social-and-psychological 
climate to the demands of social development ensures a person’s maximum involvement into 
activity. And this, in its turn, appears to be a condition of social and economic effectiveness of 
the activity itself. 
In this connection there was offered the notion of the 
potential
of a collective’s social-
and-psychological climate. Potential of social-and-psychological climate characterizes not so 
much as one or another directedness of processes’ evolvement, as the state and the level of 
realization of the available possibilities for activity. 
There are six potentials characterizing the level of social-and-psychological possibilities 
and claims of a collective’s members: 
1. 
Potential of choice
. It depends on a range of both objective abilities and subjective 
claims of a collective’s members concerning the choice of means to perform their activity. The 
choice of alternatives depends on a personality, its self-consciousness and self-attitude. There is 
possible a dual effect of choice potential as an indicator of social-and-psychological climate: 
a) the higher the level and the wider the range of intra-collective possibilities and 
subjective predisposition to choice, the higher the level of creative activity of a personality and 
the collective as a whole, the level of psychological involvement into activity, and thus its 
effectiveness; 
b) there exists in principle a possibility of a conflict between a personality’s 
predisposition for choice and the absence of conditions for its realization in a certain collective; 
c) there is also possible a conflict between the objective possibilities of choice on the one 
hand, and a personality’s non-predisposition for taking decicisons. 
In the last two cases the factor of choice potential may negatively impact the social-and-
psychological climate and the efficiency level of a collective’s activity. 
2.