four different influencing strategies
(see diagram).
1.
Motivators
Motivators use emotion, and tend to be good at creating a compelling vision.
They set out their stall clearly, showing those they want to persuade how the
world could be, building morale in the process.
The classic example of motivation used to persuade is Martin Luther King’s
“I have a dream…” speech, and others who used this style effectively include
John F. Kennedy (“We choose to go to the moon…not because [it is] easy, but
because [it is] hard…”). Political rhetoric is often in this style, because many
political decisions are not driven by logic, but by political views and emotions.
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