The skills you need guide to interpersonal skills


Influencing style: Push/Pull



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2 Advanced Communication(1)

Influencing style: Push/Pull
• 
A ‘push’ style of influencing requires the influencer to ‘push’ 
information out to other people.
It is a very direct means of 
communicating, and often highly assertive.
• 
A ‘pull’ style of influencing is more subtle and less direct.
It points 
to the answer, rather than leading to it, for example, by identifying 
the negatives of the current situation.


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2.
ADVANCED COMMUNICATION SKILLS
Influencing approach: Logical/Emotional
The two types of influencing approach are logical and emotional. The logical 
approach appeals to reason, and therefore works through the mind. Logical 
persuaders tend to rely on facts and figures, and being ‘right’. The emotional 
approach works through feelings and therefore appeals to the ‘heart’. It has to 
‘feel right’ to the listener.
Tim Baker’s framework takes these two styles and approaches, and brings them 
together to create 

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