Organizational culture
is the set of values, beliefs,
behaviors, customs, and attitudes that helps the organization’s members understand
what it stands for, how it does things, and what it considers important.
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The Importance of Organizational Culture
Culture determines the organization’s “feel.” A strong and clear culture can play an
important role in the competitiveness of a business. At the same time, though, there is
no universal culture that will help all organizations. The stereotypic image of Microsoft,
for example, is that of a workplace where people dress very casually and work very long
hours. In contrast, the image of Bank of America for some observers is that of a formal
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