ACHIEVING TRUST IN THE DIGITAL AGE
Trust in business is the expectation that the other party will behave according to the
four principles of integrity: honesty, consideration, accountability, and transparency.
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Honesty is not just an ethical issue; it has become an economic one. To establish
trusting relationships with employees, partners, customers, shareholders, and the
public, organizations must be truthful, accurate, and complete in communications. No
lying through omission, no obfuscation through complexity.
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