Consideration in business often means a fair exchange of benefits or detriments
that parties will operate in good faith. But trust requires a genuine respect for the
interests, desires, or feelings of others, and that parties can operate with goodwill
toward one another.
Accountability means making clear commitments to stakeholders and abiding by
them. Individuals and institutions alike must demonstrate that they have honored their
commitments and owned their broken promises, preferably with the verification of the
stakeholders themselves or independent outside experts. No passing the buck, no
playing the blame game.
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