DW: At Dow Corning it took about 5 years for TOC to spread from one
section to a whole business unit. In General Motors it took over ten years
to be institutionalized throughout North America. Does it always take
years to spread from the origin to the whole company?
EG: Not necessarily. It depends on who took the initiative. If the initiative
was taken by a middle level manager, it naturally takes much longer
compared to the many cases where the initiative was taken by a top manager.
What is amazing is that the complexity of the organization is playing almost
no role. In very large and complex organizations it takes TOC about the same
time to become the dominant culture as it takes in small, relatively simple
organizations.
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