Rework jason fried

How to say you're sorry 
 
There's never really a great way to say you're sorry, but there are plenty of terrible 
ways. 
 
One of the worst ways is the non-apology apology, which sounds like an apology 

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but doesn't really accept any blame. For example, "We're sorry if this upset you." Or "I'm 
sorry that you don't feel we lived up to your expectations." Whatever. 
 
A good apology accepts responsibility. It has no conditional if phrase attached. It 
shows people that the buck stops with you. And then it provides real details about what 
happened and what you're doing to prevent it from happening again. And it seeks a way 
to make things right.  
 
Here's another bad one: "We apologize for any inconvenience this may have 
caused." Oh, please. Let's break down why that's bad: