Rework jason fried

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REWORK  
 
JASON FRIED
 
 
 
 
 INTRODUCTION 
 
FIRSTThe new reality 
 
TAKEDOWNSIgnore the real worldLearning from mistakes is overratedPlanning 
is guessingWhy grow?WorkaholismEnough with "entrepreneurs" 
 
GOMake a dent in the universeScratch your own itchStart making somethingNo 
time is no excuseDraw a line in the sandMission statement impossibleOutside money is 
Plan ZYou need less than you thinkStart a business, not a startupBuilding to flip is 
building to flopLess mass 
 
PROGRESSEmbrace constraintsBuild half a product, not a half-assed 
productStart at the epicenterIgnore the details early onMaking the call is making 
progressBe a curatorThrow less at the problemFocus on what won't changeTone is in 
your fingersSell your by-productsLaunch now 
 
PRODUCTIVITYIllusions of agreementReasons to quitInterruption is the enemy 
of productivityMeetings are toxicGood enough is fineQuick winsDon't be a heroGo to 
sleepYour estimates suckLong lists don't get doneMake tiny decisions 
 
COMPETITORSDon't copyDecommoditize your productPick a fightUnderdo 
your competitionWho cares what they're doing? 
 
EVOLUTIONSay no by defaultLet your customers outgrow youDon't confuse 
enthusiasm with priorityBe at-home goodDon't write it down 
 
PROMOTIONWelcome obscurityBuild an audienceOut-teach your 
competitionEmulate chefsGo behind the scenesNobody likes plastic flowersPress releases 
are spamForget about the Wall Street JournalDrug dealers get it rightMarketing is not a 
departmentThe myth of the overnight sensation 
 
HIRINGDo it yourself firstHire when it hurtsPass on great peopleStrangers at a 
cocktail partyResumes are ridiculousYears of irrelevanceForget about formal 
educationEverybody worksHire managers of oneHire great writersThe best are 
everywhereTest-drive employees 
 DAMAGE 
CONTROLOwn 
your 
bad newsSpeed changes everythingHow to say 
you're sorryPut everyone on the front linesTake a deep breath 
 
CULTUREYou don't create a cultureDecisions are temporarySkip the rock 
starsThey're not thirteenSend people home at 5Don't scar on the first cutSound like 
youFour-letter wordsASAP is poison 
 CONCLUSION 
 
Inspiration is perishable 

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