On psychological data collection methods



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Psychological data collection methods.ru.en (10) (1)

Split-Half Reliability:
Requires only one administration. Especially appropriate when the test is very long. The most commonly used method to split the test into two is using the odd-even strategy. Since longer tests tend to be more reliable, and since split-half reliability represents the reliability of a test only half as long as the actual test, a correction formula must be applied to the coefficient. Spearman-Brown prophecy formula.
Split-half reliability is a form of internal consistency reliability.
Rationale Equivalence Reliability:
Rationale equivalence reliability is not established through correlation but rather estimates internal consistency by determining how all items on a test relate to all other items and to the total test.

Internal Consistency Reliability:
Determining how all items on the test relate to all other items. Kudser-Richardson-> is an estimate of reliability that is essentially equivalent to the average of the split-half reliabilities computed for all possible halves.
Standard Error of Measurement:
Reliability can also be expressed in terms of the standard error of measurement. It is an estimate of how often you can expect errors of a given size.

8. Psychological factors

Outline the significance of psychological factors (smell, light, sound, taste, texture and temperature) to ergonomics. Individuals react differently to sensory stimuli. Efficiency and comfort are effected by such factors. A designer must be aware of the affects that temperature, sound, light, taste, smell and colour form on the perceptions of users and how they influence the designed environment.
Psychological factors are those that impact operations including effects of environmental conditions. 

​These can be affected by an individuals reactions to a range of sensory stimuli.

Methods of collecting this data is normally in the form of interviews, questionnaires and observations. This makes it Qualitative data and therefore hard to graph, interpret and form measurable data. It is difficult to translate it to Quantitative data.









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