Of the “information ” has arrived. The idea is that 3

Don’t believe everything you read in the papers: The best joke in Scoop is about the newspaper’s owner, Lord Copper. The editors can never 42________ with him. When he’s right about something they answer “definitely”, and when he’s wrong they say “up to a point, Lord Copper.” It seems 43________ to suppose that, in the real world, the opinions of such 44________ tycoons still 45________ the journalists and editors who work for them.

Info-attainment: In countries where the news is not officially 46________, it is likely to be provided by 47________ organisations which 48________ on advertising. The news has to 49________ viewers and 50________ its audience ratings. I 51________ that some stories get air-time just because there happen to be exciting pictures to show. In Britain, we have the 52________ newspapers which millions of people read simply for 53________, without even expecting to get any important information from them. I think this is why 54________ nowadays have to include a “sound bite” the small segment that seems to give a powerful message. There is progressively less room for 55________ background, or 56________, which are harder to 57________ as a 58________ story. The arrival of CNN, the 24-hour all- news 59________, has not 60________ the amount of real news reporting because the format of the channel is 61________ so that people who want to get the 62________ will not have to wait long. It tends to 63________ on the main story and repeat it.