Objectives of knowledge management

multichannel digital business strategy
. This defines 
how different marketing and supply chain channels should integrate and support each other in 
terms of their proposition development and communications based on their relative merits for 
the customer and the company. Finally, we also need to remember that digital business strategy 
also defines how an organisation gains value internally from using electronic networks, such as 
sharing employee knowledge and improving process efficiencies through intranets. Myers 
et al
. 
(2004) provide a useful summary of the decisions required about multichannel marketing.
The main characteristic of a multichannel digital business strategy is that it is a channel 
strategy, so it follows that:
● 
Specific digital business objectives need to be set to benchmark adoption of e-channels.
● 
Digital business strategy defines how we should: