Objectives of knowledge management

Digital business 
strategy
Definition of the 
approach by which 
applications of internal 
and external electronic 
communications can 
support and influence 
business strategy.
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Part 2
Strategy and applications
should not only support corporate strategy, but should also influence it. Figure 5.2 explains 
how digital business strategy should relate to corporate and functional strategies. It also 
shows where these topics are covered in this book.
Digital channel strategies
An important aspect of digital business strategies is that they create new ‘
e‑channel strategies
’ 
for organisations. E-channel strategies define specific goals and approaches for using electronic 
channels. This is to prevent simply replicating existing processes through e-channels, which 
will create efficiencies but will not exploit the full potential for making an organisation more 
effective through digital business. We have used the generic ‘digital channels’ terms since as 
new digital platforms and technologies become available, companies should implement stra-
tegic initiatives to implement them where relevant. These strategies may be buy- side, sell- side 
or internal infrastructure related. Examples of digital channel strategies include:
● 
Overarching digital channel or multichannel strategy with specific channel strategies
● 
Mobile commerce strategy
● 
Social media strategy
● 
Social CRM strategy
● 
Supply chain or enterprise resource planning strategy
● 
E-procurement strategy.