Objectives of knowledge management

The imperative for digital business strategy
Think about the implications if digital business strategy is not clearly defined. The following 
may result:
● 
Missed opportunities from lack of evaluation of opportunities or insufficient resourcing 
of digital business initiatives. These will result in more savvy competitors gaining a com-
petitive advantage.
● 
Inappropriate direction of digital business strategy (poorly defined objectives, for example, 
with the wrong emphasis on buy- side, sell- side or internal process support).
● 
Limited integration of digital business at a technical level, resulting in silos of information 
in different systems.
● 
Resource wastage through duplication of digital business development in different func-
tions and limited sharing of best practice.
To help avoid these problems, organisations will want digital business strategy to be based on 
corporate objectives. As Rowley (2002) pointed out, it is logical that digital business strategy 
should support corporate strategy objectives and it should also support functional marketing 
and supply chain management strategies.
However, these corporate objectives should be based on new opportunities and threats 
related to electronic network adoption, which are identified from environment analysis and 
objectives defined in a digital business strategy. So it can be said that digital business strategy