Objectives of knowledge management

Seamless access vs perceived value.
An app’s installation is quite a disruptive 
process: you need to open the shop interface, confirm credentials, find the app, 
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Part 2
Strategy and applications
start a possibly long download (which may impact on your monthly limits), find the 
app on the phone screens, start it, watch it initialise (including possibly entering 
username and password for initial configuration) and finally access it – and from 
now on it will take space permanently on your device, competing with your music 
and movies. Quite an expensive process, from a usability point of view. Therefore 
an app must have quite a high perceived value in order to get installed. On the other 
hand, if casual use (particularly in conjunction with web searching/browsing) is what 
is sought, then a mobile site is the best solution.
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