Objectives of knowledge management

Chapter 5
Digital business strategy
Strategy process models for digital business
Before developing any type of strategy, a management team needs to agree the process they 
will follow for generating and then implementing the strategy. A 
strategy process model
provides a framework that gives a logical sequence to follow to ensure inclusion of all key 
activities of digital business strategy development. It also ensures that 
digital business strategy can be evolved as part of a process of continuous 
improvement.
Before the advent of digital business, many strategy process models had 
been put forward for developing business and marketing strategies. To 
what extent can management teams apply these models to digital busi-
ness strategy development? Although strategy process models differ in 
emphasis and terminology, they all have common elements. Complete 
Activity 5.1 to discuss what these common elements are.