Objectives of knowledge management

Q. Many organisations now are looking at providing new mobile propositions. A 
key decision is whether to implement them as a mobile app or mobile site. How 
do you approach this platform decision?
Roberto Hortal:
I start from the point of view of the user:
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Why would they use this proposition?
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Where would they use the proposition?
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How would they find it first time, and subsequently?
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Would they accept/appreciate the added engagement possibilities of an app (alerts, 
updates, a permanent place on the home screen)?
Some scenarios where I have used this approach in the past include:
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