Objectives of knowledge management

Insurance/energy sales.
Website – neither mobile app nor mobile site. In this par‑
ticular case I think the best option is to provide a solidly usable, accessible web 
sales capability that works well across devices. Rather than building separate sites/
capabilities for separate devices I prefer to ensure the basis of the experience is 
optimised – this principle ensures that device‑ specificity doesn’t catch me off‑ 
guard: sales websites I have managed worked well on iPhone the day it came out 
as they were built of solid principles and standards that apply across devices. I do 
use extensively the principles of progressive enhancement to provide a great expe‑
rience to segments of people on particular channels/devices such as modern PC 
browsers and mobile browsers. However, the underlying principle of a solid, acces‑
sible, easy to use site has never let me down.
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