Objectives of knowledge management

Part 1
Introduction
Domain name registration
Most companies own several domains, for different product lines or countries or for specific 
marketing campaigns. Domain name disputes can arise when an individual or company has 
registered
a domain name which another company claims they have the right to. This is 
sometimes referred to as ‘cybersquatting’.
Managers or agencies responsible for websites need to check that domain names are 
automatically renewed by the hosting company (as most are today). For example, the .co.uk 
domain must be renewed every two years. Companies that don’t manage this process poten-
tially risk losing their domain name since another company could potentially register it if the 
domain name lapsed.
Mini case study 3.3 shows one example of the value of domains and the need to protect 
them (which we examine in more detail in Chapter 4).