Objectives of knowledge management

Uniform resource locators (URLs)
The technical name for web address is 
uniform (or universal) resource locator (URL)
. URLs 
can be thought of as a standard method of addressing, similar to postcodes or zipcodes, that 
make it straightforward to find the name of a domain or a document on the domain.
In larger businesses, particularly those with many sites, it’s important to develop a 
URL 
strategy
so that there is a consistent way of labelling online services and resources.
There is further terminology associated with a URL which will often be required when 
discussing site implementation or digital marketing campaigns, as shown in Box 3.2.