Objectives of knowledge management

www.pearsoned.co.uk/chaffey
➔ 
Dynamic pricing at 
GlaxoSmithKline
➔ 
Ahold explores new ways to reach 
customers
➔ 
The implications of broadband 
access
➔ 
Learning from the dot‑ coms
The site also contains a range of study 
material designed to help improve your 
results.
Web support
Links to other chapters
The main related chapters are:
�
Chapter 3
explains the hardware and software infrastructure 
enabling these new business models
�
Chapters 4
and 
5
consider appropriate strategic responses to 
these new models and paradigms
�
Chapter 6
explores new models of the value chain in more detail
�
Chapter 7
explores the effect of new intermediaries and 
marketplaces on procurement
�
Chapter 9
discusses models of online customer behaviour which 
is another aspect of environment analysis
Case studies