Objectives of knowledge management

destination site
there is 
the opportunity to market its products through
online intermediaries
or influencers such 
as search engines, price comparison sites, social networks, blogs and other publisher sites. 
We will show you how different information sources can be used to assess customer usage of 
different types of intermediary. We then look at how electronic communications have facili‑
tated restructuring of the relationships between members of the electronic marketplace – a 
key feature of e‑commerce.
Business and revenue models for e-commerce 
Electronic communications have also given rise to many exciting new business and rev‑
enue models that we evaluate in the second part of this chapter. We will use the Business 
Model Canvas which is an excellent framework for reviewing the business models for both 
online start‑up businesses and existing businesses who are developing new propositions. 
Throughout this chapter we mainly consider the sell‑ side elements of e‑commerce rather 
than the digital business as a whole. (A review of the entire supply chain is completed in 
Chapter 6 .) 
Our
Digital business in Practice interview
with Michael Welch of online start‑up 
Blackcircles.com gives an example of what a well‑ managed, customer‑ focussed online busi‑
ness can deliver.
Online marketplace analysis 
Understanding the online elements of an organisation’s environment, which are shown 
in Figure 2.1 , is a key part of