Objectives of knowledge management

Essay and discussion questions
1 
Suggest how an organisation can evaluate the impact of digital technology on its 
business. Is it a passing fad or does it have a significant impact?
2 
Explain the concepts of social media and social commerce and how they can assist 
organisations in reaching their objectives.
3 
Similar benefits and barriers exist for the adoption of sell‑ side e‑commerce for both 
B2B and B2C organisations. Discuss.
4 
Evaluate how social media marketing techniques can be applied within an organi‑
sation and with its stakeholders.
5 
The web presence of a company has similar aims regardless of the sector in which 
the company operates.