Objectives of knowledge management

Privacy and Electronic 
Communications Regulations (PECR) Act
(update in force from 2012). Consumer 
marketers in the UK also need to heed the Code of Advertising Practice from the 
Advertising Standards Agency (ASA CAP code, www.cap.org.uk/ Advertising‑ Codes.
aspx). This has broadly similar aims and places similar restrictions on marketers to the 
PECR law.
The PECR law is a surprisingly accessible and common‑ sense document – many 
marketers will be practising similar principles already. Clauses 22 to 24 are the main 
clauses relevant to email communications. The PECR law: