Objectives of knowledge management

4 
Upgrading existing telephone systems to use VoIP. Typically, the best compromise for 
existing companies.
Widgets
Widgets
are tools made available on a website or on a user’s desktop. They either provide 
some functionality, like a calculator, or they provide real- time information, for example on 
news or weather.
IPTV (Internet 
Protocol television)
Digital television service 
is delivered using Internet 
Protocol, typically by a 
broadband connection. 
IPTV can be streamed 
for real- time viewing 
or downloaded before 
playback.
Voice over IP (VOIP)
Voice data is transferred 
across the Internet – it 
enables phone calls to be 
made over the Internet.
Widgets
A badge or button 
incorporated into a site or 
social network space by 
its owner, with content or 
services typically served 
from another site, making 
widgets effectively a 
minisoftware application 
or web service. Content 
can be updated in real 
time since the widget 
interacts with the server 
each time it loads.
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Part 1
Introduction
Site owners can encourage partners to place them on their sites and this will help educate 
people about your brand, possibly generate backlinks for SEO purposes ( Chapter 9 ) and also 
engage with a brand when they’re not on the brand owner’s site. Widgets offer partner sites 
the opportunity to add value to their visitors through the gadget functionality or content, or 
to add to their brand through association with you (co-branding). 
The main types of widget are: