Bog'liq digital-business-amp-e-commerce-management-dave-chaffey распознан
Essay and discussion questions 1 Suggest how an organisation can evaluate the impact of digital technology on its
business. Is it a passing fad or does it have a significant impact?
2 Explain the concepts of social media and social commerce and how they can assist
organisations in reaching their objectives.
3 Similar benefits and barriers exist for the adoption of sell- side e-commerce for both
B2B and B2C organisations. Discuss.
4 Evaluate how social media marketing techniques can be applied within an organi-
sation and with its stakeholders.
5 The web presence of a company has similar aims regardless of the sector in which
the company operates.