Objectives of knowledge management



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Screenshots
Screenshot 1.1 from Google circa 1998 Source: Wayback machine archive: http://w6eb.archive.org/
web/19981111183552/google.stanford.edu. Google; Screenshot 1.6 from https://www.yammer.com/
about/case_studies., Microsoft Office Division, Microsoft product screenshots reprinted with permis-
sion from Microsoft Corporation; Screenshot 1.9 from www.tatucouture.com, Tatu Couture; Screenshot 
2.2 from www.Blackcircles.com, Black Circles Ltd.; Screenshot 2.3 from FT.com/ Business School, www.
ft.com, Financial Times, © The Financial Times Limited. All Rights Reserved; Screenshot 2.13 from 
www.firebox.com, Copyright Firebox; Screenshot 3.1 from www.magiq.com, MAGIC (part of the Speed- 
Trap Group of companies); Screenshot 3.2 adapted from South Korea subway virtual store, http://www.
tescoplc.com/index.asp?pageid=69&mediacategory=27, Tesco PLC; Screenshot 3.8 from www.salesforce.
com, Salesforce.com UK; Screenshot 5.3 from www.britishairways.com, British Airways; Screenshot 5.13 
Acknowledgements
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xxxi
from www.arenaflowers.com, Arena Online Ltd; Screenshot 6.1 from www.kickstarter.com, Kickstarter, 
Inc.; Screenshot 6.4 from www.bluescopesteelconnect.com, BlueScope Steel Ltd; Screenshot 6.6 from 
www.elemica.com, Elemica, London. UK; Screenshot 6.11 from www.e2open.com, E2open, Inc.; Screen-
shot 6.13 from www.3suisses.fr/, Otto Group; Screenshot 7.6 from FT.com/View from the Top, http://
www.ft.com/cms/8a38c684-2a26-11 dc- 920, Financial Times, © The Financial Times Limited. All Rights 
Reserved; Screenshot 7.6 from FT.com, reprinted with permission; Screenshot 8.3 from www.spinebreak-
ers.co.uk, Penguin Books Ltd; Screenshot 8.4 from www.Kampyle.com, Kampyle Ltd; Screenshot 8.13 
from www.easyjet.com, easyJet plc, copyright permission of easyJet Airline Company Limited.; Screen-
shot 9.10 from google.com, reprinted by permission of Google, Inc. Google Analytics™ search engine is a 
trademark of Google, Inc.; Screenshot 9.15 from www.toptable.co.uk, OpenTable International Limited, 
Inc; Screenshot 9.20 from www.zappos.com, Zappos IP, Inc.; Screenshot 11.11 from Let’s Colour Inter-
active Magazine, http://www.dulux.co.uk/, AkzoNobel Ltd; Screenshot 11.13 from www.rswww.com, 
Screenshot of RS Components homepage supplied courtesy of RS Components (http://rswww.com); 
Screenshot 11.22 from www.app.ft.com Financial Times, © The Financial Times Limited. All Rights 
Reserved; Screenshot 11.26 from The geographic spread of the ‘Slammer’ worm, http://www.caida.
org/research/security/ code- red/coderedv2_analysis.xml, Copyright 2003 The Regents of the University 
of California; Screenshot 12.11 from uberVU via HootSuite, app.ubervu.com, HootSuite Media Inc.; 
Screenshot 12.15 from www.nationalexpress.com, National Express Group PLC.
Tables
Table 2.3 adapted from 
The New Marketing: Transforming the Corporate Future,
Butterworth- Heinemann, 
Oxford. (McDonald, M. and Wilson, H 2002) Copyright Elsevier, and adapted from Electronic com-
merce: three emerging strategies. 
McKinsey Quarterly,
1 ed., pp. 152–9 (Berryman, K., Harrington, L., 
Layton- Rodin, D. and Rerolle, V. 1998), McKinsey and Co. ; Table 7.7 adapted from E- hubs: the new 
B2B marketplaces, 
Harvard Business Review,
May- June, 2000, p.99 (Kaplan, S. and Sawhney, M.,), Har-
vard Business School Publishing Corporation; Table 9.1 from Efficient Frontier, www.efficientfrontier.
com, reprinted with permission; Table 9.2 adapted from Interactive Advertising Bureau XMOS is a reg-
istered trademark of the IAB, www.iab.net Interactive Advertising Bureau; Table 9.4 adapted from Your 
secret weapon on the web, 
Harvard Business Review,
July- August (Reichheld, F. and Schefter, P., 2000), 
Harvard Business; Table 10.6 adapted from How risky is your company?, 
Harvard Business Review,
May- 
June, p. 87 (Simon, R. 1999), Harvard Business; Table 11.6 adapted from 
Internet Marketing,
Wiley, 
New York (Hofacker, C. 2001) Wiley, USA; Table 12.3 adapted from 
Software Testing: A Craftsman’s 
Approach.
CRC Press, Boca Raton, FL (Jorgensen, P. 1995) Taylor and Francis Group; Table 12.5 from 
ABC Electronics, www.abce.org.uk.
Text
Box 3.7 adapted from Member Briefing Paper, August, 2008 Published by the Intranet Benchmarking 
Forum www.ibforum.com, Digital Workplace Group; Box 3.8 from The International Communications 
Market 2007. Report published December 2007., www.ofcom.org.uk/research/cm/icmr07/overview/
landscape/., Ofcom copyright 2006–11.; Case Study 6.1 from Did IT work? Service was paramount when 
enhancing supply chain. 
Financial Times,
30/01/2008 (Pritchard, S.), Financial Times, © The Financial 
Times Limited. All Rights Reserved; Case Study 6.3 from Keeping track starts its move to a faster track 
The Financial Times,
20/04/2005 (Nairn,G.), reprinted with permission; Case Study 9.2 from Blog posting,
9 September 2008, www.arenaflowers.com/blog/2008÷09/09/ wiser- about- web- from- a- flowers- website- 
to- academic- text/# comment- 4361. Arena Online Ltd; Extract on page 493 from ‘Scalability’: the paradox 
of human resources in e- commerce. 
International Journal of Service Industry Management,
12(1), 34–43 
(Hallowell, R. 2001), Emerald Group Publishing Limited; Case Study 10.1 from Process Management: 
Making complex business a lot simpler? 
The Financial Times,
14/05/2008 (Cane A.), FT, © The Finan-
cial Times Limited. All Rights Reserved; Case Study 10.2 from e- gineer.com blog by Nathan Wallace, 
Associate Director – Information Technology (i.e. CIO) for Janssen- Cilag Australia, www. e- gineer.
com/v2/blog/2007÷08/ our- intranet- wiki- case- study- of- wiki.htm., Janssen- Cilag Australia; Extract on 
page 574 from Information Security Breaches Survey 2013, managed by Pricewaterhouse- Cooper for UK 
Department of Business, Enterprise and Regulatory Reform (BERR).
In some instances we have been unable to trace the owners of copyright material, and we would appreci-
ate any information that would enable us to do so.
 Acknowledgements
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