Objectives of knowledge management

Search engines, 
spiders and robots 
Automatic tools known 
as ‘spiders’ or ‘robots’ 
index registered sites. 
Users search this by 
typing keywords and are 
presented with a list of 
pages.
Business models for e‑commerce 
Online business 
model 
A summary of how a 
company will generate 
a profit identifying its 
core product or service 
value proposition, target 
customers in different 
markets, position in 
the competitive online 
marketplace or value 
chain and its projections 
for revenue and costs.
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Chapter 2
Marketplace analysis for e‑commerce
The main sections of the canvas in a logical order to consider them are: