Myat Su Yin John Walsh

 
Taxonomy of TAT’s Strategies in Mintzberg’s Model
In this section, all kinds of strategies, ranging from crisis communication 
and destination image restoration to marketing strategies, are used as catalysts in 
categorizing the strategies in Mintzberg’s framework. Based on the framework, the 
TAT’s strategies are categorized as intended, realized, unrealized and deliberate. 

---

NIDA Development Journal Vol.51 No.2/2011 
Myat Su Yin and John Walsh 
177 
Intended strategy
2008 & 2009 Marketing Action Plan
•
To posit Thailand as a quality destination
•
To promote with eMarketing alternatives
•
To expose the Kingdom destination more in the 
global market
•
To expand market by opening new offices and