The Importance of Destination Marketing in Tourism Destination marketing

The Importance of Destination Marketing in Tourism
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is a tourism advertising for a specific place. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers move to the destinations. Which bring some distinctiveness to the ways of promotion.
Why destination marketing?
It is important for a destination managers to make their consumers (tourists) interested in their location before tourists arrive using social media marketing and other marketing tools. The destination marketing organizations are held responsible to show the privileges destination (country, region, city, town, location etc.). Destination marketing organizations mostly include creating and sharing the story about the destination they promote, which will make people interested.
Destinations brace up images in travelers' minds that can pull them to visit or keep them away.

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  Create brands: that give destinations a personality to connect them emotionally with travel consumers and set them apart from their competition.
  
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  Maintain Interest: Popular destinations use marketing to keep tourists interested and encourage repeat trips. Sometimes this involves building on existing campaigns.
  
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  Create Interest: destination marketing can assist the attraction that has lost popularity to recapture tourist interest. It creates a brand that changes how people perceive it.
  
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  Broaden Audience: When a location with an established tourist following in one demographic wants to reach a new market segment or age group, it turns to marketing. For example, Vhembe district can launch a special campaign at Nandoni dam to attract young adults.
  
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  Restore Reputation:
  

Marketing communicates the brand message throughout the five stages of traveler decision-making (Devashish Dasgupta, 2008) Tourism Marketing as:

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  Get desire to travel
  
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  Collect and evaluate information
  
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  Decide on destination
  
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  Prepare for trip
  
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  Evaluate experience upon return