Microsoft Word Marketing Plan Nike docx

Market Trends and Evolution

  

 

Nike’s initial product advertising strategy of using professional athletes for increasing 

demand was through word of mouth and also provides the good publicity. 

 

Nike changes its target market from teenagers to younger consumers due to intense 

competition with Adidas and Reebok and also to expand its target market. 

 

During the time of recession consumers was willing to pay on that brand because Nike 

having superior quality, style and reliability. Nike generates the higher revenue from its 

competitors because of its Slogan “Just Do It” and strong product. (Deng, 2009) 

 

It also introduces the digital sports and e-commerce in its recent years due to changes in 

technology trends. 

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January   1,   2016