Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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Promotion .................................................................................................................................. 18 

    IMC (Integrated marketing communication) Strategy .......................................................... 19 

Financials- Cost/Budgeting ........................................................................................................... 22 

Implementation, Control and Contingency Plan ........................................................................... 23 

Conclusion & Recommendations ................................................................................................. 24 

References ..................................................................................................................................... 25 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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January   1,   2016