Microsoft Word Marketing Plan Nike docx

Situation Analysis 

 

Market Overview  

Nike incorporation is the words leading sports footwear and Apparel Company. The main Nike 

brand is mostly targeted towards the athletes, selling related products such as shoes, sporting 

equipment’s and clothes. Over the past five years the Athlete and sporting goods manufacturing 

industry has expected to slow growth according to the modest growth in the sports participation 

rate. The Demand for sporting goods is increasing over the period. In the next five years to 2020 

consumer will becomes more health conscious, which will estimate demand for Athlete 

equipment’s. This Athlete industry is highly fragmented and characterized by the high level of 

competition. 

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January   1,   2016