Marketing analysis of Nike

Marketing analysis of Nike

Prepared by: MO-88 group students

Bakhodirova Durdona

Murotalieva Zubayda

Rustamkhujaeva Komila

Tursunov Bekhruz

Juraev Azizbek

Tojiev Asomiddin

Plan

1. Overall marketing analysis
2. PESTEL and SWOT analysis
3. BCG and Ansoff’s matrix
5. Nike in Uzbekistan
6. Brand value of the product
4. STP analysis
Overall marketing analysis
1.Introduction

Introduction

The company renamed itself Nike, Inc., in 1978 and went public in 1974.
The first retail outlet was opened in 1966 and, in 1972, launched the Nike brand shoe.
The company was founded in 1964 by Bill Bowerman as Blue Ribbon Sports.
Nike has the most dominant market share in North America’s athletic apparel industry around 27.4%.
Revenues were $42.6 bln in 2021.

Why is Nike successful?

A
Nike Has Established their Brand and Logo through Marketing
A
D
Nike Embraces New Technologies
D
B
Nike Provides a Wide Variety of Products To A Large Number Of Sports To Capture Great Market Share
B
C
Nike Focuses on Product Quality and Creating Products that Help Athletes Perform Better
C
2. PESTEL and SWOT analysis of Nike
PESTEL Analysis of Nike
L
E
T
E
S
P
Economic
Social
Political
Legal
Environmental
Technological

SWOT Analysis of Nike

Opportunities
Strengths
Weaknesses
Threats

• Strong brand identity
• Huge customer base
• Low manufacturing cost
• Celebrity partnerships

• Poor working conditions
• US market dependence
• Focus on footwear

• Emerging markets
• Selling directly to the customers
• Improving working conditions

• Counterfeits and copycats
• Competition
• Marketing budget