Competition

CARD 9

1. Give the main idea of the text given below

Competition

So, what does competition mean in the field of marketing? Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth. Market competition motivates companies to increase sales volume by utilizing the four components of the marketing mix, also referred to as the four P's. These P's stand for product, place, promotion, and price. Knowing and understanding your competition is a critical step in designing a successful marketing strategy. If you are not aware of who the competition is and knowledgeable about their strengths and weaknesses, it's likely that another firm could enter the picture and provide a competitive advantage, such as product offerings at lower prices or value added benefits. Identifying your competition and staying informed about their products and services is the key to remaining competitive in the market and is crucial to the survival of any business.

Direct competitors - A direct competitor offers the same products and services aimed at the same target market and customer base, with the same goal of profit and market share growth. This means that your direct competitors are targeting the same audience as you, selling the same products as you, in a similar distribution model as you.

Indirect Competitors - An indirect competitor is another company that offers the same products and services, much like direct competitors; however, the end goals are different. These competitors are seeking to grow revenue with a different strategy.
This text illustrates that business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all business and employees. Positive competition always creat new ideas .All in all ,the more the consumers ,the higher the market share ;the more the sales the higher the chances of making profit.
2. Insert the following words in italics in the gaps in the text below:
Applicant, application, application form, apply, candidate, curriculum vitae or CV (GB) or resume (US,) employment agencies, interview, job description, job vacancies, references, short-listed.
Many people looking for work read the (1) job description advertised in newspapers by companies and (2) employment agencies. To reply to an advertisement is to (3)short listed for a job. (You become a (4) candidate or an (5) applicant). You write an (6) application form, or fill in the company’s (7) resume, and send it, along with your (8) interview and a covering letter. You often have to give the names of two people who are prepared to write (9) reference for you. If your qualifications and abilities match the (10) job vacancies, you might be (11) applicant, i.e. selected to attend an (12) interview

3. Offers and Requests Situations

You are an old man, you have come to visit your children, you have arthritis and you need help with lots of things.

In this situation in order to feel myself healthy I consume my medicines on time as the result l can do everything on my own while visiting my elder son's home

Head of Foreign languages department F.Saidova