A week later I got a call from Carrie asking me if I’d
do a big
story for her magazine. Did she think of me because I used the
Tracking technique and remembered Cookie? Nobody can say,
but I have my suspicions. I’ve seen the Tracking technique work
on too many people to assume the rewards are coincidental.
How do politicians remember so many facts to track about so
many people? They use the following technique.
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Several years ago, I attended a political fund-raising event in a
Midwestern state. One guest intrigued me. Sometimes I’d see him
in animated conversation with several people. Other times, he’d
be standing alone scribbling something on a card in his hand.
Then the next time I’d look up, he’d
be chatting it up with some-
one else. The next minute, he’d be scribbling in his hand again.
He repeated this pattern for over an hour. I became as curious as
a nosy neighbor. Who was this fellow?
At one point during the evening, I was standing alone by the
refreshment table. He came up to me with a big smile, a warm
handshake, and introduced himself. “Hi, I’m Joe Smith.” He asked
me what I was drinking. I told him white wine and we started dis-
cussing preferences. I happened to mention my favorite white was
Sancerre. While we talked, I had to bite my tongue to resist ask-
ing him what he’d been up to with the feverish note taking.
A few minutes later, I spotted a friend across the room and
excused myself. He asked for my card and, as I walked away, I
peeked over my shoulder. I knew it! There he was, scribbling on
my card. That was my opening. I turned back and, trying to pass
my inquiry off as a joke, said, “Hey, I didn’t give you my meas-
urements. What’s that you’re writing?”
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Remember About Them
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Copyright 2003 by Leil Lowndes. Click Here for Terms of Use.
He gave a hearty laugh at my tasteless joke and said, “You
caught me!” He turned over my card and I saw one word written
on it:
Sancerre
. Then, to assuage my paranoia, he emptied his
pocketful of people’s business cards to show me scribbles on the
back of each. I assumed it was just Joe’s little system to help him
remember people. It wasn’t until
months later that I saw the
method to his madness.
One morning I went to my mailbox and found a personal
postcard from Joe. He told me he was running for state senator.
Then at the bottom of the card, he’d written, “Had any good
Sancerre lately?” That won my heart. Had I lived in his state, a lit-
tle touch like that might have swayed my vote to him.
They may
not jump up and down asking, “How did you
remember that?” Nevertheless, they will remember you. No
matter how important the VIP, he or she senses a special kinship
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