Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
368
When asked for intention to quit their 
current occupation
‘in the near future’, and adopting the same rescaling 
method, 52.5% stated this was very unlikely, 13.5% were unlikely, only 9% stated they were likely to leave, but 
25% stated that it was vary likely they would leave ‘in the near future’. These findings are summarised in Figure 2. 
Figure 1. 
Likeliness to Quit Current Employment & Current Occupation 
0%
10%
20%
30%
40%
50%
60%
1
2
3
4
Very Unlikely, Unlikely, Likely, Very Likely 
Pe
rc
ent
a
ge of
 R
e
s
pondent
s
Current Employment
Current Occupation
Females, though, indicated they were slightly less likely to leave both their jobs, and their occupation, than 
males. Nonetheless, in the ‘under 25’ age group, 38.5% of respondents who indicated they were ‘likely’ or ‘very 
likely’ to leave their current employment were females. Similarly, 37% of respondents in the ‘under 25’ age 
category who indicated they were ‘likely’ or ‘very likely’ to leave their current occupation were females. These 
findings are clearly lower than the gender distribution in the ‘under 25’ category (44% females to 66% males).
 
The particular focus of this study is to compare the relative impact of creativity and working conditions on 
intention of turnover, or at least job satisfaction. These constructs, asked in a variety of ways, were embedded in the 
four career phase design (see Figure 1.) of the attitudinal section of the survey. For this study 23 of the total 59 items 
are reported on: those relating to creativity constructs, working conditions and pay. Factor analysis, using the 
Principal Axis Factor extraction method, was conducted to identify possible grouping of attitudinal items within 
each of the four phases. On each occasion (
q
1, 
q
2, 
q
13 & 
q
14) the first rotation factor loading (see Table 1.) 
suggested that several of the artistry/creativity indicators, which were flagged by semantic indicators like ‘variety’, 
exciting’ and ‘new’, as well as ‘creative’ and ‘artistic’, displayed a consistency in response patterns. These items 
were grouped as displayed in the second column of Table 1.

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