Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
Image Assessment by Visitation Status 
Kruskal-Wallis H was used to analyze the extent to which groups differ from each other in terms of their 
perceptions of New Orleans both before and after Hurricane Katrina. This procedure examined the differences of 
mean ranks regarding eight New Orleans image attributes. A higher mean rank score indicates that the specific city 
image attribute was being perceived more positively. Table 2 details the mean ranks and significance levels for 
image attributes with (p 
≤
.05). For example, those who traveled to New Orleans previously ranked the “friendliness 
and hospitality of locals” higher then the other visitation status segments.