RESULTS
Image and Perception Variables
Again, the purpose of this study was to measure tourist destination image of leisure travelers’ perceptions
of New Orleans. The pre- and post-Katrina destination image measurement section consisted of eight attribute items
and three post-Katrina recovery related perception items that respondents were required to state their level of
agreement for each using a five-point scale (e.g. 1 = strongly disagree to 5 = strongly agree). Table 1 details the
items sample sizes, means and standard deviations.
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